Skip to main content
You can get your first brand perception scan in under two minutes using the free X-RAY tool. No account required, no credit card, no setup. Paste a URL, get your score, and immediately see how your brand is landing with both human shoppers and AI models.

​
Run your first scan

1

Go to pokpok.ai

Visit pokpok.ai and click the X-RAY scanner. It’s on the homepage — you can’t miss it.
2

Enter your URL

Paste any brand URL into the scanner — your homepage, a product page, or a competitor’s page. The X-RAY tool analyses whatever is publicly visible at that URL, so the more content-rich the page, the richer the output.
3

Read your HI score

Your Human Perception (HI) score appears immediately. It shows how clearly your page communicates to a real shopper — whether a first-time visitor would understand your product, your positioning, and your reason to buy.Scores are LED-coded for quick interpretation:
4

Unlock your AI score

Sign in with Google to unlock the AI Perception score. This shows how generative search engines — ChatGPT, Gemini, Perplexity — currently understand and represent your brand when a consumer asks for a recommendation in your category.The AI score uses the same 0–100 scale and LED coding as the HI score, so you can compare them directly.
5

Read the gap

The delta between your HI and AI scores is your perception gap — the blind spot between how humans experience your brand and how AI engines interpret it.A 30-point gap is typical. It means the AI models forming opinions about your brand on behalf of millions of potential customers are working from a very different picture than the one real shoppers see. That gap has direct consequences for AI-driven discovery, recommendations, and search. Pokpok makes it visible — and fixable.

​
What you get for free

The X-RAY scanner is free, and you can run more scans than you might expect. Use your free scans to build a picture of your category before you commit to anything. Scan your own homepage, your top product page, and a couple of competitors — you’ll quickly see patterns in where brands are strong or weak on both lenses.

​
Next steps

Once you’ve seen your X-RAY scores, you have two ways to go deeper.

Get a full Brand Perception report

Order a Diagnose report for €150. You’ll get a full category comparison, five Uncomfortable Truths, and a prioritised fix list — delivered in ~72 hours.

Subscribe to Category Intelligence

Subscribe to Analyse at €50/month for a continuously refreshed map of your category across 15 leaders, 17 strategy markers, and 1,700+ reviews.
Try scanning a competitor’s URL before your own. You’ll immediately see where the category has white space — and whether your brand is actually occupying it.