Analyse Your Category: Brand Intelligence Subscriptions

The Analyse family gives you a monthly intelligence feed on your category — who the leaders are, what they claim, where the crowds are, and where the white space is. Whether you’re preparing to launch, stuck on a growth plateau, or rethinking your positioning entirely, Analyse puts the full competitive picture in front of you before you make your next move.

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Analyse products

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Who needs category intelligence?

You don’t need to guess what the competitive landscape looks like. Category intelligence is built for three situations where guessing is expensive: Pre-launch brands — Before you write a single piece of copy or settle on a brand voice, find out how crowded the territory already is. If 80% of your competitors are saying the same thing, you need to know that now — not after your launch campaign. Live brands on a growth plateau — If your sales have stalled, your positioning might be the problem. Category intelligence shows you whether you’ve accidentally blended into the crowd and which territories are open for a sharper angle. Re-launching or repositioning brands — When you’re evolving the brand, you need a clear read on where the market has moved since your last positioning exercise. Analyse gives you a current-state snapshot, not a two-year-old competitor audit.

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How subscriptions work

Every Analyse subscription follows the same rhythm:

• Monthly refresh — Pokpok runs a new scan each month so your intelligence stays current as the category shifts.
• 15 category leaders scanned — Each report is built from a fixed cohort of the most relevant competitors in your space.
• You choose the category and competitors — Specify exactly which 15 brands you want scanned, or let Pokpok auto-select the leaders for your category.
• Delivered to your dashboard — Your monthly report lands in your Pokpok account, ready to share with your team.

Each paid subscription is €50/month and can be cancelled at any time.