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Pokpok is a brand perception intelligence platform that tells you what your brand actually communicates — not what you intend it to. It measures your brand across two distinct lenses — how human shoppers read you and how AI models interpret you — then delivers a concrete, prioritised list of fixes so you can close the gap between the two.

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The Two Lenses

Every Pokpok analysis measures your brand through two complementary perspectives. HI — Human Perception The HI score reflects how clearly and compellingly your brand communicates to a real shopper. It draws on the same signals a consumer uses when they land on your page: your messaging, your product story, your tone of voice, your visual cues. A low HI score means real shoppers are bouncing before they understand why your product is for them. AI — AI Model Perception The AI score reflects how generative search engines — ChatGPT, Gemini, Perplexity, and their peers — interpret and represent your brand when a consumer asks for a recommendation. These engines are rapidly becoming a primary discovery channel for DTC brands. If your AI score is low, your brand may be invisible, mischaracterised, or deprioritised in AI-generated answers, even if your HI score is strong. The delta between your HI and AI scores is your perception gap — the blind spot that most brands don’t know they have.

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The Three Product Families

Pokpok is built around three product families that take you from understanding to action.

Analyse

€50/month. Subscribe to category-wide intelligence. Monitor 15 brand leaders across 17 strategy markers and 1,700+ reviews every month.

Diagnose

€150 one-off. Get a full brand perception report comparing your brand against your category across both HI and AI lenses. Delivered in ~72 hours.

Treat

Coming soon. AI-generated content rewrites and gallery rebuilds that directly target the gaps your Diagnose report uncovered.

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Who uses Pokpok

Pokpok is designed for anyone who needs to understand how their brand is landing — not just how it was intended.
  • DTC founders who want to know why conversion is underperforming despite strong creative.
  • Brand managers at challenger brands who need fast, affordable competitive intelligence without a six-figure research budget.
  • Pre-launch brands validating that their positioning is legible to both humans and AI before they spend on paid acquisition.
  • Re-launching brands checking whether a rebrand has actually changed how they’re perceived — or just how they look.

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How much does it cost?

Pokpok is designed to deliver research-grade insight at a fraction of traditional brand strategy costs. Traditional brand perception research typically costs €5,000 or more and takes weeks. Pokpok delivers equivalent diagnostic depth in 72 hours for €150.
Start with the free X-RAY scan. Paste your homepage URL and you’ll have your Human Perception score in under two minutes — no account needed. It’s the fastest way to see whether Pokpok has something useful to tell you.