Each metric below carries the IAB’s definition (Measuring Visibility in the AI Era, August 2026), PokPok’s exact formula, and where it is live. Read each number with its definition: two tools can report different figures for the same brand because they count differently.
01 // Presence
Does the brand appear?
The IAB: “A brand can have a high Mention Rate and a low Citation Rate; the gap between the two is itself a meaningful signal.” Toyota on ChatGPT, 10 days: named in 98.7% of answers, a page of toyota.com cited in 2.7%.
04 // Reading the numbers
Three rules the IAB sets, and PokPok follows
PER ENGINE
Never one combined score
”Providers must report results per platform separately.” Every PokPok figure is shown per engine; the overall figure sits beside them, never instead of them.
TRENDS
A line, not a point
”Single-response measurement is not measurement.” The report is one day’s answers, labelled as such. AI Visibility Truth asks every day and shows the line.
DISCLOSED
Every rule on the page
How questions are chosen, how answers are collected, how a mention is counted: all on the AI Visibility Truth methodology page, item by item against the IAB’s disclosure list.