POKPOK Index: Weekly Amazon Category Intelligence

The POKPOK Index is a free weekly intelligence briefing ranking the top Amazon movers by trajectory math — the products reshaping their shelf right now. Published every week with no signup required, it gives you a running read on which SKUs are breaking out and which categories are shifting beneath your feet.

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What’s inside each edition

Every weekly edition of the POKPOK Index covers three layers of movement intelligence:

• Top 100 Amazon movers ranked by trajectory — Not just where a product ranks today, but how fast and how consistently it’s climbing. The list refreshes every week so you’re always looking at live momentum.
• The 15 SKUs that most reshaped their shelf that week — Pokpok surfaces the specific products that drove the biggest positional shifts in their category, packaged as the “Beauty Kinetic Anatomy” of that week’s market.

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How to access

The POKPOK Index is publicly available and free. Visit pokpok.ai to read the latest edition. No account, no signup, and no credit card required. A new edition is published every week.

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What “trajectory math” means

Rank alone is a snapshot — trajectory tells you where a product is going. Pokpok calculates momentum by tracking three signals in combination:

1. Sales rank movement — How a product’s bestseller rank changes day over day and week over week.
2. Review velocity — How quickly new reviews are accumulating, which signals growing purchase volume.
3. Page changes — When a brand updates pricing, images, copy, or A+ content, it often signals an intentional push. Pokpok tracks those changes as part of the momentum signal.

A product climbing fast on all three dimensions scores high on trajectory, regardless of its absolute rank. That’s how the Index surfaces breakout products early — before they’ve already won.