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X-RAY is Pokpok’s free instant scanner. Enter any URL and get 6 perception metrics across two lenses — how humans see your page vs how AI engines read it — in about 60 seconds. Your Human (HI) score is available immediately with no account. Sign in with Google to unlock your AI score and see the gap between them. That gap is where your brand is losing ground.

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The 6 metrics

X-RAY evaluates every URL across six markers, split evenly between the two perception lenses.

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Human Perception (HI)

These three metrics measure how a real person experiences your page on first contact.

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AI Perception (AI)

These three metrics measure how large language models interpret and retrieve your brand.

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How to read your scores

Each metric returns a score between 0 and 100. The colour indicates urgency. Human scores typically average around 70. AI scores typically average around 40. The gap between your HI average and your AI average is the core insight X-RAY surfaces — your brand is legible to humans but largely invisible to AI engines, and that gap is widening as AI-mediated discovery grows.

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The Roast

After your scores load, X-RAY generates a Roast — a short, snarky AI critique of your page that calls out exactly what’s weak, vague, or contradictory. It’s blunt, specific, and shareable. Share your Roast on LinkedIn to earn +3 additional free scan credits, and to let your network see what their own pages score.

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Free scan credits

X-RAY operates on a credit system. You get a meaningful number of scans before you ever need to pay anything.
URL caching is built in. If you scan the same URL more than once, the cached result loads instantly and your credit is refunded automatically. Repeat scans never cost you a credit.

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How to use X-RAY

1

Go to pokpok.ai and enter your URL

Navigate to pokpok.ai and paste any publicly accessible URL into the X-RAY scanner field. This can be your homepage, a campaign landing page, a competitor’s URL — any live page.
2

Wait ~60 seconds while the scan runs

A Space Invaders-style scanning animation plays while the engine analyses your page. The scan takes approximately 60–70 seconds. Don’t close the tab.
3

Read your HI score

Your three Human Perception metrics (HI01, HI02, HI03) and overall HI score appear immediately. No account needed to see this view.
4

Sign in with Google to unlock your AI score

Hit the sign-in prompt to reveal your three AI Perception metrics (AI01, AI02, AI03), your overall AI score, and the gap between your HI and AI averages. Signing in also adds +1 credit to your allowance.
5

Read the Roast and share it

Scroll to the Roast section to read X-RAY’s AI-generated critique of your page. Share it on LinkedIn to earn +3 more free credits and let the rest of your network see what their pages score.
Keyboard shortcuts make navigation faster. Press Space to cycle between the HI summary, AI summary, and Roast sections. Use the arrow keys to step through individual metrics. Press ESC to go back to the previous view.
X-RAY scans publicly accessible pages only. Password-protected pages, staging environments, and private URLs cannot be analysed.

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What happens next

Once you’ve seen your scores, you have two natural next steps depending on how deep you want to go.

Get the full Brand Perception report

€150 — one-timeGo from 6 metrics to all 17 brand markers, get 5 Uncomfortable Truths with strategic recommendations, and see your blind-spot delta broken down marker by marker.

Scan the whole category

€50/monthSee where every brand in your category clusters — so you know not just where you sit, but which territory is wide open for you to claim.