> ## Documentation Index > Fetch the complete documentation index at: https://docs.pokpok.ai/llms.txt > Use this file to discover all available pages before exploring further. # What Is Pokpok? Brand Perception Analysis Explained > Pokpok diagnoses the gap between how humans and AI models perceive your brand — then shows you exactly which signals to fix and in what order. Pokpok is a brand perception intelligence platform that tells you what your brand actually communicates — not what you intend it to. It measures your brand across two distinct lenses — how human shoppers read you and how AI models interpret you — then delivers a concrete, prioritised list of fixes so you can close the gap between the two. ## The Two Lenses Every Pokpok analysis measures your brand through two complementary perspectives. **HI — Human Perception** The HI score reflects how clearly and compellingly your brand communicates to a real shopper. It draws on the same signals a consumer uses when they land on your page: your messaging, your product story, your tone of voice, your visual cues. A low HI score means real shoppers are bouncing before they understand why your product is for them. **AI — AI Model Perception** The AI score reflects how generative search engines — ChatGPT, Gemini, Perplexity, and their peers — interpret and represent your brand when a consumer asks for a recommendation. These engines are rapidly becoming a primary discovery channel for DTC brands. If your AI score is low, your brand may be invisible, mischaracterised, or deprioritised in AI-generated answers, even if your HI score is strong. The delta between your HI and AI scores is your **perception gap** — the blind spot that most brands don't know they have. ## The Three Product Families Pokpok is built around three product families that take you from understanding to action. **€50/month.** Subscribe to category-wide intelligence. Monitor 15 brand leaders across 17 strategy markers and 1,700+ reviews every month. **€150 one-off.** Get a full brand perception report comparing your brand against your category across both HI and AI lenses. Delivered in \~72 hours. **Coming soon.** AI-generated content rewrites and gallery rebuilds that directly target the gaps your Diagnose report uncovered. ## Who uses Pokpok Pokpok is designed for anyone who needs to understand how their brand is landing — not just how it was intended. * **DTC founders** who want to know why conversion is underperforming despite strong creative. * **Brand managers** at challenger brands who need fast, affordable competitive intelligence without a six-figure research budget. * **Pre-launch brands** validating that their positioning is legible to both humans and AI before they spend on paid acquisition. * **Re-launching brands** checking whether a rebrand has actually changed how they're perceived — or just how they look. ## How much does it cost? Pokpok is designed to deliver research-grade insight at a fraction of traditional brand strategy costs. | Product | Price | What you get | | - | - | - | | X-RAY scan | Free | HI + AI perception scores for any URL, up to 7 scans | | Diagnose report | €150 one-off | Full brand perception analysis, 5 Uncomfortable Truths, prioritised fix list, \~72-hour delivery | | Analyse subscription | €50/month | Monthly category intelligence across 15 leaders, 17 strategy markers, 1,700+ reviews | | Treat content rebuild | Coming soon | AI-generated rewrites targeting your diagnosed perception gaps | Traditional brand perception research typically costs €5,000 or more and takes weeks. Pokpok delivers equivalent diagnostic depth in 72 hours for €150. Start with the free X-RAY scan. Paste your homepage URL and you'll have your Human Perception score in under two minutes — no account needed. It's the fastest way to see whether Pokpok has something useful to tell you. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.