> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pokpok.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# GEO for Agencies

> What to show a client each month from PokPok's GEO data: where the AI opinion of the brand comes from, the pages AI read but did not cite, the pages cited instead, and the fix, reported the way the IAB recommends.

A client does not need another visibility percentage. They need to know **where AI's opinion of them comes from, which of their pages AI reads and drops, and what to change**. PokPok's three lists give that per answer; this page is the order to show them in.

01 // The monthly page

## Five blocks, in this order

| # | Block | What it answers | Source |
| - | - | - | - |
| 1 | **Where AI's opinion comes from** | Of all answers, how many name the brand from a cited page, from a page read and dropped, from memory, or not at all. Per engine | [the four states](https://docs.pokpok.ai/geo/mentions-cited-found.md) |
| 2 | **Visibility and share of voice, over time** | Is the brand appearing more or less than last month, against its competitors, per engine | AI Visibility Truth |
| 3 | **Found but not cited** | The client's pages the engines read and did not use, each with the page cited instead for the same question | AI Visibility Truth (ChatGPT); report |
| 4 | **What the cited page has that yours lacks** | The two pages read side by side on PokPok's markers and AI metrics: data points, proof, structure, clarity | report |
| 5 | **This month's fixes** | The pages to change, the change on each, and which questions it should move | report fix list |

02 // Reporting the way the IAB recommends

## Four sentences to keep

FIRST TIME

### Set the frame

"AI engines do not return the same answer every time, even to the same question. We report the line over days, and changes inside normal variation are not meaningful."

ENGINES DIVERGE

### Report each engine

"Visibility on Gemini rose; on ChatGPT it fell. The two are not one trend, so we report them separately." Never one combined score.

PLATFORM SHIFT

### Name the cause

A sudden move that shows across every brand on one engine is the engine changing, not the client. Say so, and compare before and after as two series.

DISCLOSE

### Link the method

Every number on the page links to its definition on [GEO metrics](https://docs.pokpok.ai/geo/metrics.md) and to the [AI Visibility Truth methodology](https://docs.pokpok.ai/analyse/ai-visibility-tracker-methodology.md).

03 // What the data says today

## Two brands, ten days, from AI Visibility Truth

| Brand | Engine | Named | Own page cited | Own pages read / cited | What an agency would show |
| - | - | - | - | - | - |
| Toyota | ChatGPT | 98.7% | 2.7% | 41 / 5 | Named from memory in 126 of 149 answers; 17 own pages read and dropped |
| Toyota | Google AI Mode | 96.6% | 0.7% | 1 / 1 | Named in 143 of 149 answers with no page of toyota.com involved |
| Georganics | ChatGPT | 88.8% | 16.2% | 25 / 17 | The highest cited share of the four rows: the pages work; 55 answers still name it from memory |
| Georganics | Gemini | 80.0% | 7.5% | 9 / 9 | Named in 58 answers from memory, cited in 6 |

9–18 October 2026, one answer per question per engine per day. ChatGPT is the only engine that returns the pages it read; for Gemini every returned page is a cited page.

04 // Start

## One report, then the line

Order Brand Perception Truth for the client's main page (€150, next day): the sixteen answers, the three lists and the fix list. Then follow the questions every day with AI Visibility Truth (from €50 / month per brand).
[Order the report →](https://docs.pokpok.ai/diagnose/brand-perception.md)


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