> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pokpok.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# POKPOK X-RAY: Free Instant Brand Perception Scanner

> Enter any URL and get 6 brand perception metrics across the Human and AI lenses in about 60 seconds — free, no account required to start.

X-RAY is Pokpok's free instant scanner. Enter any URL and get 6 perception metrics across two lenses — how humans see your page vs how AI engines read it — in about 60 seconds. Your Human (HI) score is available immediately with no account. Sign in with Google to unlock your AI score and see the gap between them. That gap is where your brand is losing ground.

## The 6 metrics

X-RAY evaluates every URL across six markers, split evenly between the two perception lenses.

### Human Perception (HI)

These three metrics measure how a real person experiences your page on first contact.

| Code | Metric | What it measures |
| - | - | - |
| HI01 | **Message Clarity** | Does your headline make sense immediately — without context, jargon, or effort? |
| HI02 | **Trust Score** | Does your copy sound confident and believable, or hedged and hollow? |
| HI03 | **Voice Consistency** | Is your brand voice distinct and consistent from headline to body copy, or does it drift? |

### AI Perception (AI)

These three metrics measure how large language models interpret and retrieve your brand.

| Code | Metric | What it measures |
| - | - | - |
| AI01 | **AI Findability** | Can an LLM retrieve your brand when someone asks about your category? |
| AI02 | **Content Focus** | Signal-to-noise ratio — how much of your page is factual, indexable data vs marketing filler? |
| AI03 | **Category Match** | How close is your page's semantic fingerprint to the generic category baseline? |

## How to read your scores

Each metric returns a score between 0 and 100. The colour indicates urgency.

| Score range | LED colour | What it means |
| - | - | - |
| 70 – 100 | 🟢 Green | Strong signal — this marker is working |
| 40 – 69 | 🟡 Yellow | Weak signal — room for meaningful improvement |
| 0 – 39 | 🔴 Red | Broken signal — this marker is actively hurting you |

Human scores typically average around **70**. AI scores typically average around **40**. The gap between your HI average and your AI average is the core insight X-RAY surfaces — your brand is legible to humans but largely invisible to AI engines, and that gap is widening as AI-mediated discovery grows.

## The Roast

After your scores load, X-RAY generates a Roast — a short, snarky AI critique of your page that calls out exactly what's weak, vague, or contradictory. It's blunt, specific, and shareable.

Share your Roast on LinkedIn to earn **+3 additional free scan credits**, and to let your network see what their own pages score.

## Free scan credits

X-RAY operates on a credit system. You get a meaningful number of scans before you ever need to pay anything.

| Action | Credits |
| - | - |
| Anonymous (no account) | 3 |
| Sign in with Google | +1 |
| Share your results | +3 |
| **Maximum total** | **7** |

<Note>
  URL caching is built in. If you scan the same URL more than once, the cached result loads instantly and your credit is refunded automatically. Repeat scans never cost you a credit.
</Note>

## How to use X-RAY

<Steps>
  <Step title="Go to pokpok.ai and enter your URL">
    Navigate to [pokpok.ai](https://pokpok.ai) and paste any publicly accessible URL into the X-RAY scanner field. This can be your homepage, a campaign landing page, a competitor's URL — any live page.
  </Step>

  <Step title="Wait ~60 seconds while the scan runs">
    A Space Invaders-style scanning animation plays while the engine analyses your page. The scan takes approximately 60–70 seconds. Don't close the tab.
  </Step>

  <Step title="Read your HI score">
    Your three Human Perception metrics (HI01, HI02, HI03) and overall HI score appear immediately. No account needed to see this view.
  </Step>

  <Step title="Sign in with Google to unlock your AI score">
    Hit the sign-in prompt to reveal your three AI Perception metrics (AI01, AI02, AI03), your overall AI score, and the gap between your HI and AI averages. Signing in also adds +1 credit to your allowance.
  </Step>

  <Step title="Read the Roast and share it">
    Scroll to the Roast section to read X-RAY's AI-generated critique of your page. Share it on LinkedIn to earn +3 more free credits and let the rest of your network see what their pages score.
  </Step>
</Steps>

<Tip>
  **Keyboard shortcuts make navigation faster.** Press `Space` to cycle between the HI summary, AI summary, and Roast sections. Use the arrow keys to step through individual metrics. Press `ESC` to go back to the previous view.
</Tip>

<Note>
  X-RAY scans publicly accessible pages only. Password-protected pages, staging environments, and private URLs cannot be analysed.
</Note>

## What happens next

Once you've seen your scores, you have two natural next steps depending on how deep you want to go.

<CardGroup cols={2}>
  <Card title="Get the full Brand Perception report" icon="magnifying-glass" href="/diagnose/brand-perception">
    **€150 — one-time**

    Go from 6 metrics to all 17 brand markers, get 5 Uncomfortable Truths with strategic recommendations, and see your blind-spot delta broken down marker by marker.
  </Card>

  <Card title="Scan the whole category" icon="chart-bar" href="/analyse/category-perception">
    **€50/month**

    See where every brand in your category clusters — so you know not just where you sit, but which territory is wide open for you to claim.
  </Card>
</CardGroup>


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