> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pokpok.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Diagnose Your Brand: Brand Perception Gap Reports

> One-off deep-dive reports that name the exact gaps between what your brand intends and what humans and AI engines actually perceive about it.

The Diagnose family puts your specific brand under the microscope — a one-off deep analysis that names the exact gaps between what you intend and what the market perceives. Each report takes a single input (a URL or an Amazon ASIN), runs it through Pokpok's dual Human + AI perception engine, and returns a scored, actionable report within \~72 hours. Start free with X-RAY, or go deeper with a paid Truth report.

<CardGroup cols={2}>
  <Card title="POKPOK X-RAY" icon="bolt" href="/diagnose/xray">
    **Free — instant results**

    Enter any URL and get 6 perception metrics across the Human and AI lenses in \~60 seconds. No account required to see your HI score.
  </Card>

  <Card title="Brand Perception Truth" icon="magnifying-glass" href="/diagnose/brand-perception">
    **€150 — URL input**

    Deep analysis of a single URL across 17 brand markers. Delivers your HI score, AI score, 5 Uncomfortable Truths, and your blind-spot delta.
  </Card>

  <Card title="Brand Alignment Truth" icon="arrows-left-right" href="/diagnose/brand-alignment">
    **€150 — ASIN input**

    Compares your website against your Amazon product detail page across 17 markers. Surfaces every place your channels contradict each other.
  </Card>

  <Card title="Customer Experience Truth" icon="comments" href="/diagnose/customer-experience">
    **€150 — ASIN input**

    Analyses 500 of your Amazon reviews across 7 health zones and 17 pain points. Turns raw feedback into a precise map of what you deliver and what you don't.
  </Card>

  <Card title="Product Page Truth" icon="file-lines" href="/diagnose/overview">
    **€150 — ASIN input**

    Audits your Amazon product detail page against 50 content criteria. Every gap is ranked by impact so you know exactly what to fix and in what order.
  </Card>
</CardGroup>

## How one-off reports work

Every Diagnose report follows the same straightforward flow: you provide a URL or ASIN, Pokpok's engine analyses it, and you receive your interactive report within \~72 hours.

<Steps>
  <Step title="Provide your input">
    Submit your brand's website URL or Amazon ASIN — depending on the report you've ordered. Pokpok automatically finds and scrapes the relevant pages; you don't need to provide raw content.
  </Step>

  <Step title="Pokpok analyses your brand">
    The engine evaluates your content through two lenses: Human perception (how real people read your brand) and AI perception (how large language models interpret and retrieve it). Every marker is scored and labelled.
  </Step>

  <Step title="Receive your report">
    Within \~72 hours, your interactive report lands in your Pokpok dashboard. Scores, gap breakdowns, Uncomfortable Truths, and strategic recommendations are all there — ready to act on.
  </Step>
</Steps>

## Which report is right for you?

<Tabs>
  <Tab title="Quick gut-check">
    **"I want a fast read on how my brand looks right now."**

    Start with **X-RAY** — it's free, instant, and gives you 6 perception metrics in about 60 seconds. No commitment, no account required for your first three scans.

    → [Run an X-RAY scan](/diagnose/xray)
  </Tab>

  <Tab title="AI perception deep-dive">
    **"I want to know exactly how AI engines see my brand."**

    Order **Brand Perception Truth** (€150). It analyses your URL across all 17 brand markers through both the Human and AI lenses, and tells you precisely where the gap lies — and what it's costing you.

    → [Brand Perception Truth](/diagnose/brand-perception)
  </Tab>

  <Tab title="Channel contradiction check">
    **"I want to know if my website and Amazon PDP are saying the same thing."**

    Order **Brand Alignment Truth** (€150). It takes your ASIN, compares your website against your product page marker by marker, and names every contradiction.

    → [Brand Alignment Truth](/diagnose/brand-alignment)
  </Tab>

  <Tab title="Customer pain intelligence">
    **"I want to understand what my customers actually experience."**

    Order **Customer Experience Truth** (€150). It analyses 500 of your Amazon reviews across 7 health zones and 17 pain points, surfacing what your customers love, hate, and why.

    → [Customer Experience Truth](/diagnose/customer-experience)
  </Tab>

  <Tab title="Product page audit">
    **"I want to know every content gap on my Amazon listing."**

    Order **Product Page Truth** (€150). It audits your product detail page against 50 content criteria and ranks every gap by impact — so you know exactly what to fix and in what order.

    → [Diagnose Overview](/diagnose/overview)
  </Tab>
</Tabs>

<Note>
  Diagnose reports feed directly into the **Treat** family. Once your gaps are named and scored, Pokpok can generate AI-optimised content specifically designed to close them — turning your diagnosis into a fix.
</Note>


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