> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pokpok.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Alignment Truth: Website vs Amazon PDP Gaps

> Compare what your website promises against what your Amazon PDP delivers — marker by marker — and surface every channel contradiction with receipts.

Brand Alignment Truth takes your Amazon ASIN and compares what your website promises against what your product detail page actually delivers — marker by marker across all 17 brand dimensions. If your homepage and your Amazon PDP are telling different stories, every click-through from a search result or a competitor's page becomes a conversion risk. This report names every gap, scores every contradiction, and ranks the fixes by impact.

## What you get

<Accordion title="Alignment score (0–100)">
  A single top-line score reflecting how consistently your brand identity carries from your website to your Amazon product page. A high score means your messaging holds together across channels. A low score means customers are landing on a different brand than the one they were promised.
</Accordion>

<Accordion title="Per-marker scores across all 17 markers">
  Every one of Pokpok's 17 brand markers is scored for both your website and your PDP using the 60/40 formula (see below). You see both scores side by side for every marker, so you know exactly which dimensions are aligned and which ones are drifting.
</Accordion>

<Accordion title="&#x22;Multiple Personality Disorder&#x22; findings">
  Every marker where your website and your PDP actively contradict each other is surfaced, named, and evidenced. These aren't vague observations — each finding includes the specific copy from both channels that creates the contradiction, so you know exactly what to fix.
</Accordion>

<Accordion title="Prioritised fix list">
  All identified gaps are ranked by impact × effort, so you know which contradictions to close first for the fastest improvement in conversion coherence.
</Accordion>

## What to provide

The only input you need is your **Amazon ASIN** — for example, `B08KT2Z93D`. Pokpok uses your ASIN to automatically locate and scrape both your Amazon product detail page and your brand's homepage. You don't need to submit your website URL separately.

<Note>
  Pokpok supports the following Amazon marketplaces: **.com, .co.uk, .de, .fr, .it, .es, .ca, .com.au, .co.jp**. Submit the ASIN from whichever marketplace is your primary sales channel.
</Note>

## The 60/40 scoring formula

Each marker is scored using Pokpok's 60/40 formula:

* **Territory Match — 60 points:** Does your content claim the right brand territory for this marker? This is the strategic layer — are you in the right space?
* **Slider Execution — 40 points:** How well does your copy execute within that territory? This is the craft layer — are you saying it well?

The formula ensures that a brand which is in the wrong territory doesn't score well just because it's well-written. For full details on how scoring works, see [Scoring Concepts](/concepts/scoring).

## What "Multiple Personality Disorder" means

Multiple Personality Disorder is what happens when your website claims one brand territory and your Amazon PDP operates in a completely different one.

A concrete example: your website reads as "The Empowerer" — transformation language, empowerment narrative, customer-as-hero. Your Amazon PDP reads as "The Clinical Standard" — safety claims, dermatology references, ingredient science. These are not complementary — they're contradictory.

A customer who discovers your brand through a competitor search, lands on your Amazon PDP first, and then visits your website experiences a jarring disconnect. The brand they found on Amazon is not the brand your website promises. That gap is a conversion killer, and it compounds over time as AI engines learn to retrieve one version of your brand while your website projects another.

## How to order

<Steps>
  <Step title="Go to pokpok.ai and navigate to Diagnose">
    Head to [pokpok.ai](https://pokpok.ai) and select **Diagnose → Brand Alignment Truth** from the navigation.
  </Step>

  <Step title="Enter your Amazon ASIN">
    Paste your ASIN into the input field. Make sure it's the ASIN for the product whose PDP you want to compare against your website. Pokpok will handle the rest automatically.
  </Step>

  <Step title="Complete checkout via Polar">
    Pay the one-time €150 fee through Polar, Pokpok's payment processor. You'll receive an order confirmation immediately.
  </Step>

  <Step title="Receive your report in your dashboard">
    Within \~72 hours, your interactive report will be available in your Pokpok dashboard. You'll get a notification when it's ready.
  </Step>
</Steps>

<Tip>
  Run Brand Alignment Truth **before** investing in ad spend. If your PDP doesn't match your brand promise, you're paying to drive traffic to a conversion killer. Close the alignment gap first — then scale.
</Tip>


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