> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pokpok.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# POKPOK Index: Weekly Amazon Category Intelligence

> Free weekly ranking of the top 100 Amazon movers by trajectory math — the 15 SKUs reshaping their category shelf right now. No account needed.

The POKPOK Index is a free weekly intelligence briefing ranking the top Amazon movers by trajectory math — the products reshaping their shelf right now. Published every week with no signup required, it gives you a running read on which SKUs are breaking out and which categories are shifting beneath your feet.

## What's inside each edition

Every weekly edition of the POKPOK Index covers three layers of movement intelligence:

* **Top 100 Amazon movers ranked by trajectory** — Not just where a product ranks today, but how fast and how consistently it's climbing. The list refreshes every week so you're always looking at live momentum.
* **The 15 SKUs that most reshaped their shelf that week** — Pokpok surfaces the specific products that drove the biggest positional shifts in their category, packaged as the "Beauty Kinetic Anatomy" of that week's market.

## How to access

The POKPOK Index is publicly available and free. Visit [pokpok.ai](https://pokpok.ai) to read the latest edition. No account, no signup, and no credit card required. A new edition is published every week.

## What "trajectory math" means

Rank alone is a snapshot — trajectory tells you where a product is going. Pokpok calculates momentum by tracking three signals in combination:

1. **Sales rank movement** — How a product's bestseller rank changes day over day and week over week.
2. **Review velocity** — How quickly new reviews are accumulating, which signals growing purchase volume.
3. **Page changes** — When a brand updates pricing, images, copy, or A+ content, it often signals an intentional push. Pokpok tracks those changes as part of the momentum signal.

A product climbing fast on all three dimensions scores high on trajectory, regardless of its absolute rank. That's how the Index surfaces breakout products early — before they've already won.

<Tip>
  Use the POKPOK Index to spot breakout products before they dominate — then scan the category leaders with [Category Perception Truth](/analyse/category-perception) to understand their positioning strategy and find the white space they're leaving open.
</Tip>

<Note>
  The POKPOK Index is currently focused on Amazon beauty/skincare. More categories are coming soon.
</Note>


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