> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pokpok.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Category Perception Truth: Monthly Positioning Intelligence

> Monthly scan of 15 category leaders across 17 brand strategy markers — see where your category is saturated and where the white space sits.

Category Perception Truth is a monthly subscription that maps how the 15 leading brands in your category position themselves across 17 brand strategy markers — so you can see exactly where the crowd is and where the white space sits. Instead of guessing whether your positioning is differentiated, you get a data-backed picture of every territory in your category: how many brands claim it, how hard it's fought over, and where no one has gone yet.

## What you receive each month

Each monthly report gives you the full positioning landscape of your category:

* **15 leaders × 17 markers = saturation % per marker** — For every brand strategy marker (personality type, narrative style, proof mechanism, emotional territory, and more), you see the percentage of the 15 leaders who occupy that space. 100% means every competitor claims it. 0% means it's untouched.
* **POKPOK Category Saturation Score** — A single overall score (for example, 65/100) summarising how crowded your category's positioning landscape is as a whole.
* **5 Uncomfortable Truths** — Specific AI-generated strategic findings that call out where the category is over-indexed, where real white space exists, and what those gaps mean for a brand entering or evolving in the space.
* **Positioning map** — A visual summary of clustered territories (where everyone is fighting) versus open territories (where no one has staked a clear claim).

## Example findings

These findings come from a real Category Perception Truth report on the moisturizer category. They show the kind of specific, actionable intelligence each monthly report delivers.

**"The Personality Void"**
80% of moisturizer brands present a Clinical lab-coat personality. The Hype Beast territory sits at just 20% saturation — a wide-open lane for a brand willing to show up with energy and irreverence.

**"The Human Story Vacuum"**
67% of category leaders lean on a Lab Breakthrough narrative. The Founder's Quest narrative — a personal, human origin story — sits at 0% saturation. No one in the top 15 is telling a personal story.

**"Everyone Heals, No One Transforms"**
The Empowerer narrative — transformation and empowerment language — is used by just 7% of category leaders. Every other brand is talking about healing, repair, and clinical outcomes. Transformation is the wide-open territory.

**"The Purpose-Driven Opportunity"**
Ethical and sustainability-driven positioning claims just 7% saturation across the category. For any brand with a genuine values story, this is one of the least contested territories in the space.

**"Selling The Data, Not The Feeling"**
60% of the category relies on Derm-Validation as its primary proof mechanism. Only 27% lead with Sensory Experience. The category is over-indexed on credibility and under-indexed on feel.

## Who chooses the competitors?

You're in control of who gets scanned. When you subscribe, you can either:

* **Specify your own 15 brands** — Name the exact competitors you want benchmarked. Useful if you have a precise view of your competitive set.
* **Let Pokpok auto-select** — Pokpok identifies the 15 category leaders based on your category selection. A good starting point if you want an objective read on the market before you narrow the focus.

You can update your competitor list each month as the category evolves.

## Pricing

Category Perception Truth costs **€50/month**. Your report is delivered monthly, and you can cancel at any time — no long-term commitment required.

## Get started

<Steps>
  <Step title="Go to the Category Perception Truth page">
    Visit [pokpok.ai/analyse/category-perception](https://pokpok.ai/analyse/category-perception) to begin your subscription.
  </Step>

  <Step title="Select your category">
    Choose the product category you want to analyse. Pokpok uses this to identify the relevant competitive landscape.
  </Step>

  <Step title="Confirm or customise your 15 competitors">
    Review the auto-selected category leaders or replace them with the specific brands you want scanned.
  </Step>

  <Step title="Receive your first report">
    Your first Category Perception Truth report is delivered to your dashboard within 72 hours of subscribing.
  </Step>
</Steps>

<Note>
  Category Perception Truth is currently **LIVE** for beauty/skincare. Contact us at [pokpok.ai](https://pokpok.ai) to request your category.
</Note>


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